Will realtors become extinct? It might happen if they will not focus on adding more value to their clients. It would help if you focused on adding value to your client’s experience for several reasons. These reasons include: Reputation is everything; Active listening skills are essential; Using a full-service support team; and Video testimonials. All these things will help your clients make the right choice for their real estate needs.
Reputation Matters
Reputation is essential for any business and is even more critical when selling real estate. According to a recent survey by BrightLocal, 85 percent of consumers rely on personal recommendations and online reviews when purchasing. In addition, clients who are satisfied with the service they receive from a real estate brokerage are likely to brag about it and write reviews.
A top-notch franchisor will provide the tools agents need to build a positive reputation and grow their businesses. This will include marketing, branding, transaction, and training tools. A great franchisor will also provide ongoing support and training for agents. Franchisees can grow their businesses with the help of these tools, and a great franchisor will grow along with them.
Reputation management is an ongoing process that must be actively managed. Clients are comparing real estate agents based on their reputation and the testimonials they’ve left. Keeping track of what other clients have to say about your services will help you increase your chances of winning future listings. A positive reputation is a must-have for every real estate agent, so asking your clients to post a review after a transaction is essential. Websites like Google and Zillow are great places to find reviews.
Active Listening Skills
Active listening skills are critical to providing excellent service to your clients. It’s not just about hearing the words and pace of the conversation – you should also pay attention to small details like the person’s body language and emotions. Listening carefully to the other person can add value to the conversation by recognizing their issues and concerns.
Realtors need to listen intently to understand their clients’ concerns. Often, realtors assume that they know more than their clients and are better suited to give advice. But it’s important to remember that they are hired because they are experts in the industry, so they should be attentive to their client’s needs and wants. Unfortunately, active listening is an undervalued and misunderstood skill.
A realtor’s active listening skills will help them connect with customers. The customer will feel that you listen to them rather than just reading the script you’ve prepared. You should also avoid looking around the room or at other people during a conversation. If you have to glance away, shift your gaze to the other person to indicate your attention is focused on the other person.
Video Testimonials
Video testimonials can help a business improve its reputation and add value to potential customers. By creating a video that showcases how your company has helped a client, you can reach out to potential customers. You can make the video yourself or hire a video production company. If hiring a video production company, check their Google rankings to ensure they have a good track record.
Video testimonials should have an emotional connection with the viewer. For example, a customer may talk about a time when he was tired and frustrated while trying to sync multiple cloud platforms or how he struggled with family communication on the go. Try understanding how customers felt before they found your company and how they felt once you solved their problem. Then, by compellingly telling the story, you’ll be able to connect with the audience in a meaningful way.
To create an impactful video testimonial, you can use simple interview questions. You can record with a webcam. This way, you can minimize any customer concerns. You can also use the video to discuss challenges and how your product or service helped them overcome those problems. You can also have customers discuss how they compared different products and services before choosing yours.
Using a Full-Service Support Team
Using a full-service support team will allow your business to take care of all the challenges that may arise while serving your clients. As a result, you cannot only offer better service, but you can also ensure every customer has an excellent experience. With the right team, you can deliver fantastic support without spending hours explaining your product to each customer. Moreover, you can ensure that each person on your support team can handle their problem, reducing friction and improving value for all concerned.
The first step in using a support team is considering what channels you want to support. Too many channels can make your clients feel overwhelmed and unhelpful. You also must ensure that your customers can reach you when they need you the most. This means offering customer service via email and phone. In addition, social media may also be necessary for your audience. If so, you should start with the two most common channels and expand from there.